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Email marketing

Table of contents

  • 🦉 Solopreneur learnings

  • Email marketing prompts

  • Email marketing

  • History ofemail marketing

  • Types of email marketing campaigns

  • Key metrics for measuring success

  • Legal considerations and compliance (e.g., GDPR, CAN-SPAM)

  • Strategies for list building

  • Opt-in forms and landing pages

  • Segmentation and targeting

  • Best practices for list growth

  • Maintaining list hygiene

  • Crafting compelling subject lines

  • Designing visually appealing emails

  • Writing engaging copy and calls to action

  • A/B testing for content optimization

  • Personalization and dynamic content

  • Copywriting

  • Introduction to email automation tools

  • Setting up automated campaigns (welcome, drip, etc.)

  • Trigger-based emails and user behavior tracking

  • Nurturing leads through automation

  • Using analytics tools for email marketing

  • Conducting post-campaign analysis

  • Continuous testing and optimization techniques

  • Seth Godin

  • Kath Pay

  • Dela Quist

  • Jeanne Jennings

  • Chad S. White

Conducting post-campaign analysis